Bella Hadid starred in the first-ever Burberry’s bag campaign

 
 
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To launch a new signature style—The Pocket Bag—and its first ever campaign, Burberry called upon one of the most sought-after supermodels of our time, Bella Hadid.

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Designed by Chief Creative Officer Riccardo Tisci, the structured style draws from a handbag style from the Burberry archives, with the addition of leather taping and a front pocket.

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Finishing the Italian-crafted bag are details like contrast top-stitching and hand-painted edges, while the marriage of canvas and leather draws from the House’s equestrian heritage. A House code founded by Thomas Burberry—Burberry’s Animal Kingdom, where the knight on a horse emblem was conceived—heavily inspired the campaign, which was captured by Inez and Vinoodh.

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Bella embodies animal figures, evoking “her raw power and feline femininity, reinforcing both Thomas Burberry and Riccardo’s recognition of the power and symbolism of animals.” In a statement, Riccardo Tisci said, “For me, a lot of my creative concepts come from discovering old house codes and then creating new ones.

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I have always loved going into the archives and that is where I found the inspiration for this Pocket Bag. For Burberry’s campaign, I knew that I needed to give the Pocket Bag a powerful modern energy, and so together with Katy, Inez and Vinoodh, we developed an exciting campaign inspired by Burberry’s Animal Kingdom…Click here to discover more about the style, available in a variety of sizes and color ways, from canvas to embossed leather and more …

 

source: https://hauteliving.com/2020/09/burberry-bella-hadid/689781/

New bag: Burberry'20 campaign with Bella Hadid 1

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