Brand identity design
The branding trends that once looked modern and cutting-edge suddenly become stale and old-fashioned. To stay relevant in the eyes of your audience in the new year, it’s best to incorporate the top brand design trends of 2021.
Forget looking at specific stores or brands – it’s all about what clobber Bella Hadid and Dua Lipa are flaunting on the gram. There’s a fashion world of its own prime and waiting to sell to you as you scroll. We’ve narrowed down our top brands to support this holiday season.
Get inspired by more ideas below
Based in Newport Beach, California, Taylor Hollan is proving sustainable fashion doesn’t have to be boring. The mastermind behind the brand, Taylor Smith, collects old fabrics and second-hand, thrifted clothing to create one-of-a-kind garments that are creating plenty of noise across social media. The brand’s signatures are unique, patchwork pieces made by overlocking scraps of wool together.
Welcome to Fuchsia Shaw – an independent womenswear label by designer Amy Shaw. Making our debut in the summer of 2018, our Hackney-based label is focused on creating clothes for conscious women like you who want to shop differently and wear styles that recognise and appreciate the true art of garment design and construction. Produced in limited runs with fresh fabrics you’ll struggle to spot elsewhere.
“1XBLUE is a start up clothing brand launched in February 2020 thats main focus is on recycling second hand sports memorabilia into wearable garments. The focus for 1XBLUE being on recycling old sports memorabilia gives the brand a nostalgic aesthetic which in turn creates garments that are sexy with a sporty theme and history.”
Okay, Sio Studio actually sells from Depop, but the brand’s Instagram account an ode to bleach dyed denim and structured mesh tops. This year, many of us attempted to tie-dye our old jeans and let’s face it, they looked pretty s***. Luckily for us, Sio Studio is an expert. All items are handmade in London, from raw edge bandeaus to refined, structured corsets.
GCDS is the Italian streetwear brand that has been on the up and up since their inception in 2015. Constantly going against the grain and they’re always inciting fresh, innovative ways to stay at the tips of cool kids tongues. The Hadid’s, Kendall Jenner, Lil’ Yachty (FKA Lil’ Boat) and their ilk, have all given the brand their seal of approval.
Vietnamese designer, Duy Tran, was inspired by John Galliano and Vivienne Westwood when coming up with the brand Fanci Club. Contrasting fabrics brought together in exposed, raw edges seem to dominate, as do gothic silk co-ords. Again selling via Depop, Fanci Club keeps it cool, calm and sensual.
Parsons School of Design student Shirley Tang is behind Oriens, the brand catching the eyes of everyone from Rico Nasty and SZA, to Kali Uchis. Tang puts no limits to the materials she works with. Skimpy, knitted bikinis and mesh patchwork twinsets are amongst some of the brand’s most experimental designs.
Mother-daughter duo, Marie and Cléo Dewet, are responsible for the French brand Maison Cleo. With Net-a-Porter collaborations and fans like Emily Ratajkowski Maison Cleo is somewhat of an overnight success. Whilst Marie runs the socials and logistical side of the business, seamstress Cléo makes each piece herself from leftover and scrap materials.
Emerging designer Sinead Gorey makes rave-a-roo fashions perfect for dancathons in your living rooom. Acidic hues, ring tops and psychedelic distortion are all part of the London-based designer’s lexicon. Not only that, but Gorey sources used-waterproof nylon and breathable taffeta for her ensembles. Say goodbye to dancefloor sweat patches!
There are seemingly endless amounts of jewellery stores on Instagram, with resin pieces taking the lead. La Manso’s mantra is “Slide us on your fingers and stop counting the carats of your rings, because plastic is fantastic.” Creating striking, chunky rings with gold studs is its expertise. the brand is a go-to for Miley Cyrus (she even wore some La Manso in her “Midnight Sky music video).
AGGI is a Polish luxury brand for women. Its designs are inspired by the '70s and' 80s eclectic style combined with contemporary trends. It is dedicated to the women who value craftsmen tailoring that emphasize the figure and like to experiment with the color and texture. Exceptional quality cut and precision finish, as well as carefully selected materials of the highest quality, are the core values behind the success of AGGI.
A designer brand established in Taiwan in mid-2019, focusing on research and development of designer bags and accessories. The AETER team is experienced in leather accessory customization, meticulous in their craftsmanship and presentation of design concepts. The team has a profound and precise understanding of customer needs.
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